Improving the quality of life (for other people than just the ones wearing their watches), is a very centric part of LARSEN & ERIKSEN’s universe. Thus, through their #BIKESFORAHAPPIERWORLD initiative, LARSEN & ERIKSEN is striving to enhance the welfare of the underdeveloped parts of Western Africa.
In a collaboration with a Danish voluntary organization some of the more than 400.000 bikes that (per year!) normally go to waste in Denmark are instead collected, restored and then distributed to the rural areas of Western Africa. Here, a bike – compared to walking – makes a person able to travel 4 times further and carry 5 times more. In short, bikes increase access to education, healthcare and economic opportunities – and they decrease the time it takes to get there. Remarkably.
Currently, the bikes are being distributed to farmers, doctors, teachers, moms, dads and children in Senegal and the Gambia – and every time LARSEN & ERIKSEN sell a watch, they donate an inner tube to one of these amazing (bicycling) human beings.