Crās is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces. The collections are playful yet elegant bringing timeless pieces to new life in vivid colours that are sure to stand out. Crās takes its name from the Latin ‘tomorrow’ and is rooted in a desire to rethink our fashion and lifestyle consumption to nurture a better future.

For Tomorrow

Crās only works with sustainable materials in order to reduce emissions, pesticides and the use of natural resources. The label’s collections will be made using certified recycled polyester from plastic waste, certified organic cotton, biodegradable and sustainable Lenzing Tencel™, sustainable ECOVERO™ viscose, low impact sustainable ISKO Earth Fit™ denim and wool.

Packaging and labels are also constructed from recycled materials. Polybags and webshop bags are made from recycled plastic, while hang tags are printed on FSC-certified paper. Neck labels are made from recycled OEKO-TEX® certified yarn.

Crās is an upcoming Danish brand that is sure to stand out for many years to come. Their take on creating fashion that is sure to stand out, while at the same time creating a completely sustainable collection, is bound to make Crās not only brand of today but also a brand of tomorrow.